How to Send a Proposal That Gets Accepted

By Sharon Samuel Adikpe · 31 October 2026

A good proposal makes the decision easy. It does not need to be long. It needs to be clear.

1. Start with the client's problem

Open with one or two sentences showing you understood what they need and why it matters to them. Use their words from your conversation.

2. Show the outcome, not just the tasks

Describe what will be different once the work is done. Clients buy results, not activity lists.

3. Keep the scope simple

List what is included in plain language, and say what is not included. This avoids misunderstandings later.

4. Give clear pricing

Show the total, the payment schedule and what the deposit secures. If you offer options, limit them to two or three.

5. Set a timeline and a next step

State your start date and the date the proposal expires. Then tell the client exactly what to do: "Sign and return this page to begin."

6. Add a signature and approval section

Leave a clear line for the client's signature and date, and sign your own side first.

7. Send it as a clean PDF

Name the file clearly, for example Proposal - Client Name - Signed.pdf. Attach it to a short, friendly message rather than a long email.

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  1. Open DydalPDF and add your PDF.
  2. Draw your signature with your finger or mouse, or upload a photo of it.
  3. Tap the page to place your signature and the date. Drag to move, or use the green dot to resize.
  4. Download your signed PDF.

Follow up once

If you have not heard back in two days, send a brief reminder and offer a quick call to answer questions.

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About the creator

Sharon Samuel Adikpe helps expert entrepreneurs build a business that feels as good to wake up to on a Monday as it looks from the outside. She built DydalPDF to make everyday paperwork faster and less stressful.

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